EMPOWERING COMMUNITY OUTREACH MODEL BASED ON CULTURAL AND STRUCTURAL OUTREACH: COMMUNITY DEVELOPMENT APPROACH AS A SOLUTION FOR TRANSFORMING OUTREACH KNOWLEDGE IN THE CONTEMPORARY SOCIAL CONTEXT

Abstract

The phenomenon of da'wah in Indonesia is often trapped in a normative and ritualistic approach, so that its potential as an instrument of social empowerment has not been fully realized. This academic concern raises a fundamental question: how can da'wah be transformed into a practice of empowerment that is not only spiritually oriented, but also culturally and structurally oriented? This study aims to formulate a model of community empowerment dakwah that integrates cultural dakwah, structural dakwah, and a community development approach, while also contributing theoretically to the development of dakwah science in a contemporary social context. The research method uses a qualitative approach with case study and participatory action research strategies. Data was collected through in-depth interviews, participatory observation, and document analysis of the community that became the locus of empowerment da'wah. Data analysis was conducted using thematic analysis, which allowed for the identification of patterns, challenges, and opportunities in the application of the integrative model. The results of the study show that cultural da'wah is able to accommodate local values, symbols, and traditions, while structural da'wah provides an institutional and policy foundation that supports sustainability. Integration with the community development framework produces a transformative da'wah model that emphasizes community participation, capacity building, and socio-economic independence. This model not only addresses the needs of the community in facing contemporary socio-cultural challenges, but also broadens the epistemological horizon of da'wah science with a multidisciplinary approach.