SEMIOTIC ANALYSIS OF THE MORAL VALUE IN THE FILM BIG WORLD 2024

Abstract

The film Big World 2024 tells the story of Liu Chunhe, a person with cerebral palsy who strives to live a normal life. The film conveys a moral message through signs, symbols, and scenes. Using a semiotic approach based on the theory of Charles Sanders Peirce, this study aims to uncover the meaning of the moral message in the film Big World 2024, specifically regarding how moral values are represented in Liu Chunhe’s life journey. The objectives of this study are to identify and analyze the visual and narrative signs in the film Big World 2024 that represent the struggles of the main character, Liu Chunhe, as a person with cerebral palsy, and to uncover the moral messages conveyed in the film Big World 2024 through a semiotic approach based on Charles Sanders Peirce’s theory. The method used in this study is qualitative through a semiotic approach, employing a descriptive qualitative research design. The results and discussion of the study indicate that the film *Big World 2024* represents moral values such as independence, a never-give-up spirit, empathy, and the importance of family support. The conclusion of this study analyzes the film Big World 2024, which depicts the struggles of Liu Chunhe, a person with cerebral palsy, through visual and narrative signs that convey moral messages of independence, a never-give-up spirit, empathy, and the importance of family support. The novelty of this study lies in the connection between the analysis of signs and moral meanings and socio-psychological implications, which expands the understanding of the role of media in shaping public perceptions of disability.