IMPLEMENTATION OF DIGITAL MARKETING TO INCREASE SALES OF HOME INDUSTRY PRODUCTS

Abstract

The development of information technology that is growing rapidly is very influential for the community in supporting various business activities both large and small in order to be known globally. The most noticeable impact is that besides being known to increase sales volume and profit. Digital marketing is one of the most influential marketing media that exerts influence. By using digital marketing in this case is social media, activists of concrete culvert businesses from Sukaslamet Indramayu market home industrial products in the form of concrete culverts with water sand cement material and also split. Initially this business was only pursued by a few people, but now it is precisely many citizens who pursue this business since the western indramayu was announced as a new autonomous region, this business activity as an increase in economic turnover in the household. In the past, the sales activities of this industry conventionally and traditionally, they made products only by order. But after knowing the existence of social media some people like this has started to receive many orders, so the volume of sales is increasing rapidly compared to sales in the old way. Digital marketing is seen as the best medium as the most effective and efficient means of promotion and is able to increase sales volume significantly.