SMALL BUSINESS DEVELOPMENT IN THE COMMUNITY ORNAMENTAL FISH CULTIVATION IN CIRIUNG VILLAGE

Abstract

Ornamental Fish Farming in Indonesia survived during the economic crisis until the Covid- 19 pandemic arrived. This situation, brings major change in people's consumption behavior that results in decreased income. Aims of this activity is to provide knowledge and insight to increase micro and small businesses income in new normal era at Cordova Bina Amanah Entrepreneurship School. Participants are given materials of market structure, marketing media and marketing media costs, using educational and training methods. This activity, can increase average knowledge and insights of the material to 79,67% . This activity should be carried out continuously, added with diverse materials related to digital technology, whether online or offline. Participants as businessmen needs to apply promotion with digital technology, build personal branding, innovation and product diversification, and registered their businesses at Cooperative Service for micro, small, and medium enterprises.