MSME Digitalization through E-Catalogs, Google Maps, and QRIS in Bojong Kulur

Abstract

Micro, small, and medium enterprises (MSMEs) are central to local economic activity, yet village-based businesses often face limited digital promotion, non-cash payment readiness, and online business visibility. This community service program assisted MSMEs in Bojong Kulur Village through e-catalog development, Google Maps registration, Quick Response Code Indonesian Standard (QRIS) implementation, and business-branding media. A participatory approach involved Village-Owned Enterprise managers and MSME actors in observation, planning, implementation, evaluation, and follow-up. The program produced an e-catalog containing 15 featured products, activated QRIS for one MSME, registered one business location on Google Maps, and delivered a new branding banner. Google Maps recorded more than 20 location searches during the first two weeks, while several non-cash transactions were reported during the first week of QRIS use. The intervention strengthened initial business visibility, digital transaction readiness, and promotional capacity. However, long-term sustainability requires a designated digital administrator, regular content training, periodic catalog updates, and continued support from the Village-Owned Enterprise and village government.